Building Simple Is Complicated
ProductAuf Deutsch lesen →
Simple products look obvious once they exist. Getting there means cutting features, killing ideas you liked, and finding the one moment that works for user number one.
Oliver Holzer
Software Developer & Builder from Austria. I build mobile apps, write about product ideas, AI, business, and the things I learn while building.
Latest Posts
View allDas Cold-Start-Problem: Was ich bei Ballin, SWIQ und Fupla gelernt habe
Product
Ich habe Apps gebaut, die erst mit Netzwerk Sinn ergeben. Drei Projekte, viele Fehler — und wie ich sie jetzt neu angehe, jedes mit einem klaren Problem.
Why SWIQ and How the Idea Started
EntrepreneurshipAuf Deutsch lesen →
Working for ourselves, an overly complex sports POC, and a phone call with Ilker Dogru. That's how SWIQ began.
Selected Projects
SWIQ (opens in new tab)
Social video challenge app
DPP (opens in new tab)
Digital Product Passport (PASSAT) — DPP implementation, pilots, and industry guidance for Austria